Dr. David C. Houghton Ph.D.

M, #86671

Biography

AuthorDissertation Houghton, David C., The Effects of Processing Goals and Cognitive Capacity on Sensitivity to Missing Information: An Omission Detection Perspective, University of Cincinnati,
July, 1997

Papers Presented at Professional Meetings

Houghton, David C. and Frank R. Kardes (1995), "The Noncomplementarity Effect in Subjective Estimates of Market Share," paper presented at the Annual Society for Consumer Psychology, San Diego, CA.

Houghton, David C., Perilou Goddard, and Frank R. Kardes (1995), "Motivated Inference in Judgments of General and Specific Events," paper presented at the 66th Annual Meeting of the Midwestern Psychological Association, Chicago, IL.

Houghton, David C., Perilou Goddard, and Frank R. Kardes (1996), "The Role of Construal Processes in Motivated Inference," paper presented at the Annual Society for Consumer Psychology Conference, Hilton Head, SC.

Houghton, David C., Frank R. Kardes, Manuel J. Pontes, and Pei-San Yu (1996), "Consumer Belief System Organization and Change," paper presented at the Annual Society of Consumer Psychology Conference, Hilton Head, SC.

Kardes, Frank R., Nigel Harvey, David C. Houghton, Maria Distel,and Perilou Goddard (1998), “Context Effects on Sensitivity to Omissions in the Fault Tree Problem,” paper presented at the Annual Society of Consumer Psychology Conference, Austin, TX.

Cronley, Maria, L., Frank R. Kardes, David C. Houghton, and Perilou Goddard (1999), “The Role of the Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising,” paper presented at the Annual Society for Consumer Psychology Conference, St. Petersburg, FL.

Kardes, Frank R., Maria L. Cronley, Manuel C. Pontes, David C. Houghton, and Perilou Goddard (2000), “Effects of Horizontal Versus Vertical Arguments on Counterpersuasion,” paper presented at the 70th Annual Meeting of the Midwestern Psychological Association, Chicago, IL.

Silvera, D. H., Kardes, F. R., Harvey, N., Cronley, M. L., & Houghton, D. C. (2004). “Out of Sight and out of Mind: Omission Neglect in Fault Trees.” Conference on Social and Community Psychology, Trondheim, Norway.

Publications

Sanbonmatsu, David M., Frank R. Kardes, Steven S. Posavac, and David C. Houghton “Contextual Influences on Judgments Based on Limited Information,” Organizational Behavior and Human Decision Processes,69, 1997 .

Houghton, David C. and Frank R. Kardes (1998), "Market Share Overestimation and the Noncomplementarity Effect," Marketing Letters, 9, 313-320.

Houghton, David C., Frank R. Kardes, David M. Sanbonmatsu, Edward H. Ho, and Steven S. Posavac, (1998), “The Role of Conversational Norms and Sensitivity to Omissions in Judgment Based on LimitedEvidence,” in Advances in Consumer Research, Vol. 24, eds. Joseph W. Alba and J. Wesley Hutchinson, Provo, UT: Association for Consumer Research, 146-150.

Cronley, Maria L., Frank R. Kardes, David C. Houghton, and Perilou Goddard (1999), “The Role of Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising,” Society for Consumer Psychology 1999 Winter Conference Proceedings.

Cronley, Maria L., Perilou Goddard, Frank R. Kardes & David C. Houghton (1999), “Endorsing Products for The Money: The Role of the Correspondence Bias in Celebrity Advertising,” in Advances in Consumer Research, Vol. 25, eds. Eric J. Arnould and Linda Scott, Provo, UT: Association for Consumer Research, 627-631.

Houghton, David C., Frank R. Kardes, Anne Mathieu, and Itamar Simonson (1999), “Correction Processes in Consumer Choice,” Marketing Letters, 10(2) 107-112.

Houghton, David C. Instructor's Resource Disk for Consumer Behavior and Managerial Decision Making, Frank R. Kardes, Addison Wesley Longman, 1999

Kardes, Frank R., Maria L. Cronley, Manuel J. Pontes, and David C. Houghton, “Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion.” In Proceedings of the Midwest Psychological Association. (2000)

Cronley, Maria L., Frank R. Kardes, & David C. Houghton, "Effects of Horizontal Versus Vertical Arguments on Counterpersuasion" Proceedings of the Midwest Psychological Association, (2000).

Houghton, David C. & Rajdeep Grewal, “Please Let’s Get an Answer – Any Answer: Need for Consumer Cognitive Closure.” Psychology & Marketing, 17, 2001.

Houghton, David C., “Economic Impact Study of NNU on Canyon County.” 2001.

Houghton, David C. & Bridgette Shields, “Crucial Technology: Reinventing the Marketing Channel,” in Great Ideas in Retailing, eds. Barry Berman & Joel R. Evans, Prentice Hall, 2001.

Houghton, David C. Test Bank for International Marketing: Managing Worldwide Operations in a Changing International Environment, Dana-Nicoleta Lascu, Atomic Dog Publishing, 2002.

Kardes, Frank R., Maria L. Cronley, Manuel C. Pontes, and David C. Houghton (2001), “Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion,” Journal of Consumer Psychology, 11 (3), 159-168.

Cronley, Maria L., Frank R. Kardes, Sridhar Moorthy, and David C. Houghton (2002), “Effects of Time-Delayed Judgment and Search Attributes on Inferences about Unknown Attributes,” in Proceedings of the Society for Consumer Psychology, eds. Julie Edell and Ronald Goodstein, Society for Consumer Psychology.

Kardes, Frank R., David M. Sanbonmatsu, Maria L. Cronley, and David C. Houghton (2002), “Consideration Set Overevaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed,” Journal of Consumer Psychology, 12 (4), 353-361.

Sanbonmatsu, David M., Frank R. Kardes, David C. Houghton, Edward A. Ho., and Steven S. Posavac, (2003), “Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment,” Journal of Consumer Psychology 13 (3) 289-300.

Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David Houghton, (2005), “Contextual Influences on Omission Neglect in the Fault Tree Paradigm,” Journal of Consumer Psychology. 15 (2) 117-126.

Houghton, David C., (2005), “Have You Been Framed?” Business IQ. Jan/Feb 8.

Courses

Advertising
Business Ethics
Consumer Behavior
E-Marketing
International Marketing
Marketing Research
Personal Selling
Principles of Marketing
Retail Management
Sales Management
Strategic Management

Marjorie Maxine Arnett

F, #86672, b. 12 June 1930, d. 8 November 2006

Biography

BirthJun 12, 1930Ventura, CA, USA
Marriage
DeathNov 8, 2006Placerville, CA, USA, age 76

Family

Warren Eugene Houghton b. 6 Oct 1930, d. 9 Mar 1991
Marriage*Marjorie Maxine Arnett married Warren Eugene Houghton, son of Ervin W. Houghton and Helen Bernice Tucker
Children

Dana Davis

F, #86673, b. circa 1936

Biography

Birthcirca 1936

John A. Houghton

M, #86674, b. circa 1846

Biography

Birthcirca 1846MA, USA, age 64 in 1910 census
1910 Census1910Brattleboro, Windham Co., VT, USA, age 64, boarder, widower, toy factory sawyer

Belle C. Houghton

F, #86675, b. circa 1866

Biography

Birthcirca 1866VT, USA, age 44 in 1910 census
1910 Census1910Brattleboro, Windham Co., VT, USA, age 44, private family servant

Fred L. Houghton

M, #86676, b. circa 1865

Biography

Birthcirca 1865VT, USA, age 45 in 1910 census
1910 Census1910Brattleboro, Windham Co., VT, USA, age 45, lodger, widowed

Medal of Honor Houghtons

M, #86677

Rachel Holbrook

F, #86678, b. 5 December 1893, d. 16 December 1982
Father*George Millins Holbrook b. 27 Jan 1870, d. 21 Feb 1935
Mother*Florence Annie Bull b. 13 Mar 1871, d. 27 Feb 1955

Biography

BirthDec 5, 1893MA, USA, age 16 in 1910 census
DeathDec 16, 1982Agawam, Hampden Co., MA, USA

Esther Holbrook

F, #86679, b. 15 July 1896, d. 27 May 1975
Father*George Millins Holbrook b. 27 Jan 1870, d. 21 Feb 1935
Mother*Florence Annie Bull b. 13 Mar 1871, d. 27 Feb 1955

Biography

BirthJul 15, 1896Springfield, MA, USA, age 13 in 1910 census
DeathMay 27, 1975Springfield, MA, USA

Lizzie E. Houghton

F, #86680, b. circa 1867

Biography

Birthcirca 1867VT, USA, age 43 in 1910 census
1910 Census1910Putney, Windham Co., VT, USA, age 43, boarder, none

John Houghton

M, #86681, b. circa 1845

Biography

Birthcirca 1845VT, USA, age 65 in 1910 census
1910 Census1910Putney, Windham Co., VT, USA, age 65, single, chemist

Albert C. Houghton

M, #86682, b. circa 1874
Father*George Frederick Houghton b. 18 Sep 1847, d. 27 Mar 1928
Mother*Anna Julia Johnson b. 1 Dec 1860, d. 28 Feb 1955

Biography

Birthcirca 1874VT, USA, age 36 in 1910 census
Marriagecirca 1902mar 8 y in 1910 census

Bryan Houghton

M, #86683, b. circa 1874, d. before 1920

Biography

Birthcirca 1874PA, USA, age 36 in 1910 census
Marriagecirca 1897mar 13 y in 1910 census
1910 Census1910Carnegie, Allegheny Co., PA, USA, age 36, street car barn foreman
Deathbefore 1920wife is widowed

Family

Nellie (?) b. c 1873
Marriage*Bryan Houghton married Nellie (?) on circa 1897 mar 13 y in 1910 census. 
Child

Nellie (?)

F, #86684, b. circa 1873

Biography

Birthcirca 1873England, age 37 in 1910 census; age 45 in 1920 census
Marriagecirca 1897mar 13 y in 1910 census
1920 Census1920Stowe, Allegheny Co., PA, USA, age 45, widow, car barn laborer; living with and sister in law of Walter and Catherine Miller

Family

Bryan Houghton b. c 1874, d. b 1920
Marriage*Nellie (?) married Bryan Houghton on circa 1897 mar 13 y in 1910 census. 
Child

Bernard Houghton

M, #86685, b. circa 1905
Adoptive father*Bryan Houghton b. c 1874, d. b 1920
Adoptive mother*Nellie (?) b. c 1873

Biography

Birthcirca 1905NY, USA, age 5 in 1910 census
Adoption

John Wilson

M, #86686

Biography

Marriage1759

Family

Dinah Cook b. 12 Oct 1737
Marriage*John Wilson married Dinah Cook, daughter of Isaac Cook and Mary Houghton, on 1759. 

Martha Hawkins

F, #86687

Biography

Marriage1772

Family

Eli Cook b. c 1741
Marriage*Martha Hawkins married Eli Cook, son of Isaac Cook and Mary Houghton, on 1772. 

Martha Cook

F, #86688, b. 1745
Father*Isaac Cook b. 18 Dec 1702, d. b Oct 1754
Mother*Mary Houghton b. 1712, d. bt 1772 - 1773

Biography

Birth1745Londongrove, Chester Co., PA, USA
Marriage1775

Family

James Townsend
Marriage*Martha Cook married James Townsend on 1775. 

James Townsend

M, #86689

Biography

Marriage1775

Family

Martha Cook b. 1745
Marriage*James Townsend married Martha Cook, daughter of Isaac Cook and Mary Houghton, on 1775. 

Sarah Smith

F, #86690, b. 12 May 1753, d. 20 April 1784

Biography

BirthMay 12, 1753Chester Co., PA, USA
Marriage1770Bush River, Newberry Co., SC, USA
DeathApr 20, 1784Bush River, Newberry Co., SC, USA

Family

Isaac Cook Jr b. 1747, d. Apr 1794
Marriage*Sarah Smith married Isaac Cook Jr, son of Isaac Cook and Mary Houghton, on 1770 at Bush River, Newberry Co., SC, USA

Ralph Hunt Jr

M, #86691

Biography

Marriage1793?

Family

Mary Cook b. c 1749
Marriage*Ralph Hunt Jr married Mary Cook, daughter of Isaac Cook and Mary Houghton, on 1793? 

Olive Smith

F, #86692

Biography

Marriagecirca 1793

Family

John Cook b. 1751
Marriage*Olive Smith married John Cook, son of Isaac Cook and Mary Houghton, on circa 1793. 

Elizabeth Townsend

F, #86693

Biography

Marriage1775

Family

Amos Cook b. c 1753
Marriage*Elizabeth Townsend married Amos Cook, son of Isaac Cook and Mary Houghton, on 1775. 

Kathleen Anne Houghton

F, #86694, b. 11 February 1980
Father*Russell James Houghton b. 29 Oct 1943
Mother*Virginia Anne McDonald b. 17 Oct 1944

Family

Joshua Charles Waterhouse b. 24 Oct 1980
Marriage*Kathleen Anne Houghton married Joshua Charles Waterhouse on Sep 30, 2006 at Essex Junction, VT, USA

Joshua Charles Waterhouse

M, #86695, b. 24 October 1980

Biography

BirthOct 24, 1980ME, USA
MarriageSep 30, 2006Essex Junction, VT, USA

Family

Kathleen Anne Houghton b. 11 Feb 1980
Marriage*Joshua Charles Waterhouse married Kathleen Anne Houghton, daughter of Russell James Houghton and Virginia Anne McDonald, on Sep 30, 2006 at Essex Junction, VT, USA

Gregory Harold Houghton

M, #86696, b. 20 August 1981
Father*Russell James Houghton b. 29 Oct 1943
Mother*Virginia Anne McDonald b. 17 Oct 1944

George H. Houghton

M, #86697, b. circa 1853

Biography

Birthcirca 1853PA, USA, age 57 in 1910 census
Marriagecirca 1876mar 34 y in 1910 census
1910 Census1910Lower Heidelberg, Berks Co., PA, USA, age 57, institution night watchman?

Family

Mary E. (?) b. c 1865
Marriage*George H. Houghton married Mary E. (?) on circa 1876 mar 34 y in 1910 census. 
Child

Mary E. (?)

F, #86698, b. circa 1865

Biography

Birthcirca 1865PA, USA, age 55 in 1910 census
Marriagecirca 1876mar 34 y in 1910 census

Family

George H. Houghton b. c 1853
Marriage*Mary E. (?) married George H. Houghton on circa 1876 mar 34 y in 1910 census. 
Child

August Houghton

M, #86699, b. circa 1892
Father*George H. Houghton b. c 1853
Mother*Mary E. (?) b. c 1865

Biography

Birthcirca 1892PA, USA, age 18 in 1910 census

Ida G. Houghton

F, #86700, b. circa 1864

Biography

Birthcirca 1864NY, USA, age 46 in 1910 census
1910 Census1910Towanda, Bradford Co., PA, USA, age 46, widow, own income