| Author | | Dissertation Houghton, David C., The Effects of Processing Goals and Cognitive Capacity on Sensitivity to Missing Information: An Omission Detection Perspective, University of Cincinnati,
July, 1997
Papers Presented at Professional Meetings
Houghton, David C. and Frank R. Kardes (1995), "The Noncomplementarity Effect in Subjective Estimates of Market Share," paper presented at the Annual Society for Consumer Psychology, San Diego, CA.
Houghton, David C., Perilou Goddard, and Frank R. Kardes (1995), "Motivated Inference in Judgments of General and Specific Events," paper presented at the 66th Annual Meeting of the Midwestern Psychological Association, Chicago, IL.
Houghton, David C., Perilou Goddard, and Frank R. Kardes (1996), "The Role of Construal Processes in Motivated Inference," paper presented at the Annual Society for Consumer Psychology Conference, Hilton Head, SC.
Houghton, David C., Frank R. Kardes, Manuel J. Pontes, and Pei-San Yu (1996), "Consumer Belief System Organization and Change," paper presented at the Annual Society of Consumer Psychology Conference, Hilton Head, SC.
Kardes, Frank R., Nigel Harvey, David C. Houghton, Maria Distel,and Perilou Goddard (1998), “Context Effects on Sensitivity to Omissions in the Fault Tree Problem,” paper presented at the Annual Society of Consumer Psychology Conference, Austin, TX.
Cronley, Maria, L., Frank R. Kardes, David C. Houghton, and Perilou Goddard (1999), “The Role of the Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising,” paper presented at the Annual Society for Consumer Psychology Conference, St. Petersburg, FL.
Kardes, Frank R., Maria L. Cronley, Manuel C. Pontes, David C. Houghton, and Perilou Goddard (2000), “Effects of Horizontal Versus Vertical Arguments on Counterpersuasion,” paper presented at the 70th Annual Meeting of the Midwestern Psychological Association, Chicago, IL.
Silvera, D. H., Kardes, F. R., Harvey, N., Cronley, M. L., & Houghton, D. C. (2004). “Out of Sight and out of Mind: Omission Neglect in Fault Trees.” Conference on Social and Community Psychology, Trondheim, Norway.
Publications
Sanbonmatsu, David M., Frank R. Kardes, Steven S. Posavac, and David C. Houghton “Contextual Influences on Judgments Based on Limited Information,” Organizational Behavior and Human Decision Processes,69, 1997 .
Houghton, David C. and Frank R. Kardes (1998), "Market Share Overestimation and the Noncomplementarity Effect," Marketing Letters, 9, 313-320.
Houghton, David C., Frank R. Kardes, David M. Sanbonmatsu, Edward H. Ho, and Steven S. Posavac, (1998), “The Role of Conversational Norms and Sensitivity to Omissions in Judgment Based on LimitedEvidence,” in Advances in Consumer Research, Vol. 24, eds. Joseph W. Alba and J. Wesley Hutchinson, Provo, UT: Association for Consumer Research, 146-150.
Cronley, Maria L., Frank R. Kardes, David C. Houghton, and Perilou Goddard (1999), “The Role of Correspondence Bias and Need for Cognitive Closure in Celebrity Advertising,” Society for Consumer Psychology 1999 Winter Conference Proceedings.
Cronley, Maria L., Perilou Goddard, Frank R. Kardes & David C. Houghton (1999), “Endorsing Products for The Money: The Role of the Correspondence Bias in Celebrity Advertising,” in Advances in Consumer Research, Vol. 25, eds. Eric J. Arnould and Linda Scott, Provo, UT: Association for Consumer Research, 627-631.
Houghton, David C., Frank R. Kardes, Anne Mathieu, and Itamar Simonson (1999), “Correction Processes in Consumer Choice,” Marketing Letters, 10(2) 107-112.
Houghton, David C. Instructor's Resource Disk for Consumer Behavior and Managerial Decision Making, Frank R. Kardes, Addison Wesley Longman, 1999
Kardes, Frank R., Maria L. Cronley, Manuel J. Pontes, and David C. Houghton, “Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion.” In Proceedings of the Midwest Psychological Association. (2000)
Cronley, Maria L., Frank R. Kardes, & David C. Houghton, "Effects of Horizontal Versus Vertical Arguments on Counterpersuasion" Proceedings of the Midwest Psychological Association, (2000).
Houghton, David C. & Rajdeep Grewal, “Please Let’s Get an Answer – Any Answer: Need for Consumer Cognitive Closure.” Psychology & Marketing, 17, 2001.
Houghton, David C., “Economic Impact Study of NNU on Canyon County.” 2001.
Houghton, David C. & Bridgette Shields, “Crucial Technology: Reinventing the Marketing Channel,” in Great Ideas in Retailing, eds. Barry Berman & Joel R. Evans, Prentice Hall, 2001.
Houghton, David C. Test Bank for International Marketing: Managing Worldwide Operations in a Changing International Environment, Dana-Nicoleta Lascu, Atomic Dog Publishing, 2002.
Kardes, Frank R., Maria L. Cronley, Manuel C. Pontes, and David C. Houghton (2001), “Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion,” Journal of Consumer Psychology, 11 (3), 159-168.
Cronley, Maria L., Frank R. Kardes, Sridhar Moorthy, and David C. Houghton (2002), “Effects of Time-Delayed Judgment and Search Attributes on Inferences about Unknown Attributes,” in Proceedings of the Society for Consumer Psychology, eds. Julie Edell and Ronald Goodstein, Society for Consumer Psychology.
Kardes, Frank R., David M. Sanbonmatsu, Maria L. Cronley, and David C. Houghton (2002), “Consideration Set Overevaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed,” Journal of Consumer Psychology, 12 (4), 353-361.
Sanbonmatsu, David M., Frank R. Kardes, David C. Houghton, Edward A. Ho., and Steven S. Posavac, (2003), “Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment,” Journal of Consumer Psychology 13 (3) 289-300.
Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David Houghton, (2005), “Contextual Influences on Omission Neglect in the Fault Tree Paradigm,” Journal of Consumer Psychology. 15 (2) 117-126.
Houghton, David C., (2005), “Have You Been Framed?” Business IQ. Jan/Feb 8.
Courses
Advertising
Business Ethics
Consumer Behavior
E-Marketing
International Marketing
Marketing Research
Personal Selling
Principles of Marketing
Retail Management
Sales Management
Strategic Management |
Marjorie Maxine Arnett
Rachel Holbrook
Bryan Houghton