Neilson Dairy From its founding in
1893, the William Neilson Company was dedicated to "nothing but the
best." |
"William Neilson" William sent as much
money back to his family as he could; meanwhile, his wife, Mary, sold her
home-made mincemeat pies door to door, while their oldest son, Morden,
milked the family cow and sold the milk door to door on his way to school.
When William Neilson
returned from North Dakota after the harvest, he took a chance, investing
every penny the family had saved in seven cows and some used, hand-cranked
ice cream makers. |
"Nothing but the best" Neilson's Ice Cream
was an instant success. In their first summer as ice cream makers, the
Neilson family sold an amazing 3,750 gallons, earning a profit of $3000 -
a princely profit in 1893. The business quickly
prospered and grew, and in 1904, William Neilson built a three-storey home
with an attached factory on Gladstone Avenue in Toronto. The only trouble
was, ice cream sales tend to fall off in the winter. Neilson knew he had
to keep his 25 skilled employees working year round, so he launched a line
of chocolates. Again, he used only the best ingredients, and Neilson
chocolates were an instant success as Neilson's ice cream had been.
As the business grew,
William ensured the critical supply of milk when he purchased a former
cheese factory in Beachville, Ontario, buying dairy products from
surrounding farmers. By 1915, when William
Neilson died at the age of 71, the Neilson company was producing a million
pounds of ice cream every year and 500,000 pounds of chocolate. |
"Continuing the Tradition" Morden continued the
traditions established by his father. He was a "hands-on"
manager, intimately involved in the daily operations of the company. He
was an innovative promoter: in summer 1921, he dressed a man in a heavy
parker like an "Eskimo" to walk up and down Yonge Street to
introduce Eskimo Pies. and in 1924, he used a contest to launch what
became the company's all-time best-seller: the Jersey Milk chocolate bar.
The first prize: a Jersey cow. |
"Treating Employees like
Family" |
"The Founding Principles
Today" When it
acquired William Neilson Ltd. in 1947 (for $45 a share), Weston already
owned and operated two dairies: the Donlands Dairy in eastern Toronto, and
the Royal Dairy in Guelph, Ontario. In 1947, Weston acquired Clark Dairy
in Ottawa. Each one operated independently, each with its own label. In
1981, the company incorporated all three Under one corporate structure,
giving them all the popular Neilson brand name. Now fluid milk products
were part of the Neilson lineup. Meanwhile,
the Gladstone Avenue plant continued to produce Neilson ice cream, from
premium to economy brands, and Neilson chocolate bars such as Jersey Milk,
Malted Milk, Mr. Big and others. In 1987, Neilson purchased the Canadian
operations of the Cadbury Confectionery Company, and started producing
Dairy Milk, Caramilk and several other brands. Once again, William Neilson
Ltd. was the largest candy bar manufacturer in Canada. In 1981,
Neilson also got exclusive distribution rights and a manufacturing license
to produce Haagen-Dazs premium ice cream.
In 1990,
William Neilson Ltd. sold its ice cream production business, including the
Haagen-Dazs license, to Ault Foods and restructured into two separate
companies: Neilson Cadbury, based on Gladstone Ave., producing chocolates
and confections; and Neilson Dairy, based in Halton Hills (Georgetown) and
with a facility in the former Clark Dairy premise in Ottawa, producing
milk products. George Weston Limited sold Neilson Cadbury in 1996. |
"Nothing but the Best in
Dairy" Built after two years
of research and design, the Superdairy was the most modern dairy in North
America at its opening and remains a leader in technology, innovation,
design and productivity. It has also been recognized by the government as
the cleanest and most sanitary dairy in Canada. Its employees are among
the best in the industry and lead the dairy industry in training and
development. Most important,
Neilson Dairy's employees continue the tradition of dedication to
producing the best products possible. Taken from: www.neilsondairy.com/en/history.
Posted: 8 February, 2005. |