CLIFFORD C. SMITH.

    Clifford C. Smith is manager for the Golden Rule Mercantile Company and in this connection is conducting one of the leading commercial enterprises of Evanston. His business is growing steadily as the result of well defined plans and purposes which are intelligently executed. He has ever recognized the fact that satisfied patrons are the best advertisement and he has therefore put forth earnest desire to please his customers, while at the same time he has been thoroughly reliable in all of his dealings.
    He was born October 27, 1877, at Upper Jay, New York, a son of Henry G. and Elizabeth (Williams) Smith. The father, now deceased, was a native of Massachusetts and represented one of the families of that state of Scotch lineage. The founder of the family in the new world was Galushia Smith, who upon coming to America settled on Cape Cod. Later representatives of the name removed to New York when that section of the country was yet sparsely settled. Henry G. Smith became a successful merchant of Upper Jay, New York, where he was reared, educated and spent his entire life, passing away in 1909 at the age of fifty-four years. His political endorsement was stanchly given to the democratic party and he did everything in his power to promote its success and to uphold high civic standards. He was called upon to fill various public offices, the duties of which he discharged with marked promptness, capability and fidelity. His religious faith was that of the Methodist church and he was a devout Christian. His wife was born in the Empire state and was descended from one of its old families of Scotch lineage. One of the great-great-grandfathers of Clifford C. Smith was a Mohawk Indian chief. His wife had come to America in young girlhood and became the wife of the chief. Mrs. Smith, mother of Clifford C. Smith, is still living and now makes her home in Denver, Colorado. By her marriage she had a family of three children, namely: Clifford C.; H. Vernon, who is engaged in ranching in the Red River valley at Torrington, near Casper, Wyoming; and Caroline, who is with her mother in Denver.
    Clifford C. Smith is indebted to the public schools of Plattsburg, New York, for the educational opportunities which were accorded him. He mastered the branches that constituted the curriculum, including work of the high school, and then started out to earn his own living when a youth of fourteen years. He was first employed at clerical work along mercantile lines in his native city and afterward engaged in business on his own account as a dealer in dry goods, groceries and other lines, devoting his attention to the business at Upper Jay, New York, from 1906 until 1908 inclusive. He then disposed of his business on account of the ill health of his wife and removed to the west, hoping that a change of climate would prove beneficial. He located in Denver, Colorado, where he entered the employ of P. J. McEnery. a dealer in men's furnishings. He continued in that position for four and a half years and then resigned preparatory to removing to Wyoming, where he arrived on the 1st of December, 1913, taking up his abode in Evanston. He became connected with the Golden Rule Mercantile Company as a clerk and worked his way steadily upward, being advanced from one position to another of larger responsibility until he became manager and a member of the firm. He has thus directed its interests for the past three years and is today at the head of one of the leading mercantile enterprises of the west. The Golden Rule store is the expression of the spirit of western progress which has dominated the upbuilding of the country and the establishment is one of the best in the state. It is modern in every particular and a complete line of goods is carried, while something of the volume of trade is indicated in the fact that the company employs on an average fourteen sales people and occupies store space which on one floor is one hundred and twenty-five by fifty feet and on another floor two hundred and fifty-one by one hundred and twenty-five feet. The store faces on both Main and Front streets, extending from one thoroughfare to the other. The business has assumed gratifying proportions and the underlying feature of its present day success and prosperity is the enterprise, business judgment and ability of Mr. Smith.
    On the 6th of June, 1902, Mr. Smith was married in Kingston. New York, to Miss Agnes Lahey. a native of the Empire state and a daughter of Mr. and Mrs. Martin Lahey. now deceased. Two children were born to Mr. and Mrs. Smith: Clifford, who was born January 3, 1904, in the Empire state and died in February of the same year; and Madeline E.. who was born at Upper Jay, New York, December 25, 1906.
    The religious faith of the parents is that of the Methodist church, to the teachings of which they loyally adhere. Mr. Smith is a democrat in his political views and is a stanch advocate of the party but has always declined to become a candidate for office. He feels that the pursuits of private life are in themselves abundantly worthy of his best efforts and he has so concentrated his efforts and attention upon his interests that the business under his control has constantly developed and grown. He coordinates seemingly diverse interests into a harmonious and unified whole and he most readily discriminates between the essential and the nonessential in all business transactions. Today his establishment has almost doubled in size and in volume of trade since he assumed control and its growing success is the direct outcome of his labors.


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