RACINE BELLE CITY OF THE LAKES
AND RACINE COUNTY WISCONSIN-ILLUSTRATED
VOLUME II Record of Settlement, Organization, Progress and Achievement
THE S. J. CLARKE PUBLISHING COMPANY 1916
ALEXANDER JAMES HORLICK (HON.)
Alexander J. Horlick, vice president of the Horlick’s Malted Milk Company and
therefore active in control of one of Racine’s
most important and extensive business enterprises, belongs to that class of
representative men whose force lies in close
application, initiative and enterprise. He was born in Racine in 1873 and is the
elder son of
William and Arabella ( Horlick )
Horlick, further mention of whom occurs elsewhere in this work. He was reared in
his native city and after attending the
public schools continued his education in Racine College. In early manhood he
became connected with the Horlick Malted Milk
Company, which had been established by his father and uncle, and applied himself
diligently to learning everything possible
about the business. He has made steady advancement in the company and is now
filling the office of vice president and is
bending his energies to administrative direction and executive control. He has
wisely used his time, talents and opportunities
in developing the business to its present extensive proportions, displaying the
same aggressiveness, the same ready
recognition of opportunities and keen insight into conditions that have always
characterized his father. He has worked his
way upward to his present important position through his own merit and his
comprehensive knowledge of all phases of the
business.
Mr. Horlick recognized the duties and obligations as well as the privileges of
citizenship and at the solicitation of his fellow
townsmen accepted the nomination for mayor of Racine on the republican ticket.
He was elected to that office in 1907,
served by re-election for a second term. His administration was well marked by
reform in the city’s business methods and
especially in the improvement of the streets and boulevards and city parks. He
placed municipal interests upon a business
basis and sought in every way to further the public good. That he accomplished
his purpose was shown by the wish of the
public that he serve for a third term. He is one of the regents of the
University of Wisconsin, having been appointed by
Governor Davidson and reappointed by Governor Mc Govern. He is a member of a
number of societies-- the American
Chemical Society, the Elks, and others, and is also a member of the Masonic
order, both York and Scottish rites, and of
Tripoli Temple, A. A. O. N. M. S.
ALSO SEE "THE
BAKER HOUSE"
Contributed by Deborah Crowell |