The Frederick Leader. The public press of Oklahoma has
no more conspicuous example of what a newspaper should be, both as to
its contents and business management, than the Frederick Leader,
published at Frederick, and owned and edited by the firm of Martin &
Newland, composed of Walter D. Martin and John L. Newland. The Leader
is distinctively individual, is clean and absolutely fearless in the
publication of news and the advancement of the policies for which it
stands, and in no town of the state of similar size do the business
men and public generally give a local paper such generous support.
The Leader has a large circulation both in Tillman and surrounding
counties, and it has gained the one thing
above all others a newspaper should possess–influence, based on
confidence in the integrity of the newspaper’s management.
Perhaps only those
familiar by experience in the management of a country newspaper
understand the significance of some of the figures and statements
which from time to time have been made concerning the Frederick
Leader. The publishers do not claim that the Leader is a metropolitan
newspaper, and though it is read and generously quoted in all parts
of the state, it has been developed with one particular purpose in
view, to serve the people and interests of its home county and
district. To those acquainted with the average circulation and
influence of such a paper, the sworn circulation statement for
1915, which shows that the weekly issues of the Leader sent to paid
subscribers averages 3,111, is particularly impressive.
Not long ago the
Inland Printer, a journal devoted to the printing art and the most
authoritative magazine of the kind in America, reproduced an entire
page from the Leader, and had this editorial comment to make: “Some
publishers may question whether it pays to devote space to the little
personal items from every township in a county–whether it pays to
devote the time and energy necessary to keep up an interested corps
of correspondents. the circulation statement of the Frederick Leader
indicates that it does, as it is now printing and circulating 3,100
copies every week, maintaining and gradually increasing its
circulation all through the year. The Leader has over a hundred
correspondents, nearly every one inside the home county, and
sometimes publishes as high as seventy letters in a single issue.”
One of the best
known publishers in Oklahoma, and editor of the Cherokee Republican,
Walter Ferguson, recently voiced an opinion which also deserves
quotation: “Perhaps it would be well to make some mention of the
Frederick Leader and what it is. For its field, it is perhaps the
most successful newspaper in the United States. Located in an average
sized county, with the cotton drawback and a considerable tenant
system, the Leader has a net circulation of 3,100. It carries about
forty columns of country correspondence and as a country newspaper,
covering its field with minute accuracy, it is perhaps the most
successful example of country newspaper publishing in
the United States. Last year the class in journalism of Oklahoma
University made a half year’s study of the Oklahoma weekly newspapers
with a view of awarding the distinction to the one they considered
the best in Oklahoma. It does not matter what paper was given second
place in the competition, the decision of the class was a correct
one, and the decision was reached that the Frederick Leader was the
best weekly paper in Oklahoma.”
A few sentences that
appeared in an editorial in the Sunday Oklahoman are also pertinent:
“A local paper like the Leader helps to put on the map the town
where it is published. Other weekly newspapers throughout the state
should try printing more local news to discover whether such a policy
will not attract more advertising patronage. Publication of news
causes a paper to be read and the paper that is read has little
trouble in securing a good advertising patronage, unless it is
published in a cemetery. There are some of these cemeteries in
Oklahoma, and they are recognizable from
the class of newspapers published in them.”
Now that something
has been said, based on expert outside testimony, concerning the
Frederick Leader, some reference should be made to the life and work
of its enterprising publishers.
Walter D. Martin was
born at Martinsburg, Keokuk County, Iowa, August 24, 1871, a son of
R. S. and Martha (Hampton) Martin. The Martins have been long
established in America, are of Scotch-Irish origin, and they first
settled on the Atlantic coast and subsequently moved to Ohio. R. S.
Martin was born in Licking County, Ohio, in 1836, went as a pioneer
to Martinsburg, Iowa, where he became a farmer, and in 1887 engaged
in the printing business, purchasing a half interest in the
Martinsburg Journal and later succeeding to the sole ownership. This
paper he later consolidated with the Hedrick Enterprise, changing the
name to the Hedrick Journal, and he continues his active interest in
that paper and resides at Hedrick. He is a member of the Methodist
Episcopal Church, and has been an active worker in its various
movements. Educational affairs also make a strong appeal to his
public spirit, and for a long period of years he was a member of the
Hedrick Board of Education. In 1861 he enlisted in the Thirteenth
Regiment, Iowa Volunteer Infantry, and was with that regiment during
four years, the greater part of the time under the command of General
Grant. With a record of participation in many hard-fought
engagements, he was wounded both at Shiloh and Vicksburg. He is now a
member of J. M. Hedrick Post, Grand Army of the Republic. His wife,
who was born in Kentucky in 1839, died at Hedrick, Iowa, in 1912.
Their three children are: Walter D.; Charles J., who is with the
Hedrick Journal, and a resident of that town; and Anna, wife of A. A.
Buck, a plumber of Hedrick.
Educated in the
public schools of Martinsburg, reared on his father’s farm until
sixteen years of age, at that time Walter D. Martin began working for
his father in the printing business in the office of the Martinsburg
Journal, which later became the Hedrick Journal. From Martinsburg he
moved to Hedrick in 1889, and conducted the Journal twenty years, and
is still half owner in that paper. In 1909 he moved to Frederick,
Oklahoma, buying a half interest in the Frederick Leader, which had
been originally established in the winter of 1905 by Colonel Bayne,
and afterward edited and published by Mayhall & Phillips. Mr.
Mayhall sold his interest to Mr. Martin. The firm of Phillips &
Martin continued eleven months, when John L. Newland bought the
former’s interest, making the firm Martin & Newland, as at
present. The Leader is a democratic paper, being the
official organ of the democratic party in
Tillman County. Its modern plant, equipped with the latest improved
machinery and appliances, including fine presses for job work, is
situated at 304 West Grand Avenue.
Mr. Martin is a
democrat in his political views, and while a resident of Hedrick,
Iowa, served as clerk of the board of education, and also as city
clerk. He is widely known in fraternal circles, being a member of
Lodge No. 1217, Benevolent and Protective Order of Elks, Frederick
Lodge No. 349, Ancient Free and Accepted Masons, the Modern Woodmen
of America, the Woodmen of the World and the Praetorians. An
enthusiastic booster of his adopted city and.county, he is active in
the Frederick Business Men’s Association, and all progressive and
public-spirited movements have his hearty support and co-operation,
both individually and through the columns of his newspaper.
He married Miss
Stella Fleener of Abingdon, Iowa, daughter of W. J. Fleener, who for
a number of years has been a dealer in horses at Abingdon. Mr. and
Mrs. Martin have no children.
John L. Newland, the
junior member of the firm of Martin & Newland, and editor and
half owner of the Frederick Leader, was born at Chillicothe,
Missouri, October 16, 1874, son of John O. and Mary (Lankford)
Newland. Through the paternal line he is of Dutch stock and is Irish
on his mother’s side. His grandfather, Rev. William N. Newland, was
for many years a minister of the Southern Methodist Episcopal Church,
holding various charges in Missouri and for a number of years being
stationed at Chillicothe. John G. Newland, who was born in Pike
County, Missouri, in 1848, as a young man was attracted to the
mercantile business, in which he was engaged for many years at
Chillicothe, Missouri, and at Guthrie, Oklahoma. In 1910 he removed
to Frederick, where he has since been engaged in reporting for the
Leader. He is a member of the Methodist Episcopal Church, South, and
of the Masonic fraternity. Mrs. J. G. Newland, who is a native of
Kentucky, is also living and has been the mother of four children:
William C., who is traveling for George Borgfeldt Company, importers,
of New York City; John L.; Daisy, who died at the age of fifteen; and
Gcorgo B., dramatic and sporting editor of the Cincinnati Post, at
Cincinnati, Ohio.
While he attended as
a boy the public schools of Chillicothe, John L. Newland did not
pursue his advantages in this direction long, leaving school at the
age of fifteen and thereafter pursuing the courses of instruction
maintained by the university of experience and also by individual
study and observation. While still in school he did his first
newspaper work as carrier over a small route, and at the age of
fifteen began working in the circulation department of the
Chillicothe paper. Thus he learned every department of the business.
In 1897 he acquired one-half interest in the Chillicothe Mail and
Star, a daily and weekly, and this he and his partner subsequently
consolidated with the Chillicothe Times. Taking a third partner, they
bought the Chillicothe Constitution, a paper which had been founded
in 1860, and was the oldest democratic newspaper in that section of
the state. The consolidated papers adopted the veteran newspaper’s
name, and Mr. Newland continued to be connected with this publication
until 1910, when he sold his interest to his partner, William L.
Watkins, and came to Frederick, Oklahoma. Here he bought George H.
Phillips’ interest in the Frederick Leader, and has been closely
associated with its management ever since.
Like his partner,
Mr. Newland is a man of progressive views and enterprising spirit,
willing at all times to give of his abilities, his time or his means
in the promotionof movements for the
civic and public welfare, and taking an active part in the activities
of the Frederick Business Men’s Association, of which he is a member.
He is a stalwart democrat in politics, and was reared in the faith of
the Christian Church, but recently has been an attendant of the
Christian Science Church. His fraternal
connections include membership in the Praetorians, the Modern Woodmen
of America, the Woodmen of the World, and the Brotherhood of American
Yeomen.
On September 2,
1897, Mr. Newland was married in Chillicothe, Missouri, to Miss
Temperance Broaddus, daughter of Judge E. J. Broaddus, who is now a
resident of Kansas City Missouri. Judge Broaddus has served several
years as circuit judge of Chillicothe circuit, and in 1900 was
elected a member of the Kansas City Court of Appeals, serving for
twelve years in that capacity. He is now engaged in the private
practice of law at Kansas City. Two children have been born to Mr.
and Mrs. Newland: Maryann and Elbridge John, both of whom are
attending the public schools of Frederick.