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Le
ROY, NEW YORK IS THE BIRTHPLACE OF JELL-O
The first
reference to gelatin was in 1682 when a Frenchman by the name of Denis
Papin experimented with removing the glutinous material from animal
bones by boiling them. Gelatin is pure protein - in and of itself it
has no odor, taste or color.
The first
patent for a gelatin dessert was granted to Peter Cooper in 1845
although records don't indicate that he ever did anything with his patent.
In 1897
a cough syrup manufacturer in Le Roy, New York by the name of Pearl
B. Wait got interested in gelatin. Magic was created when he added
fruit syrup and coloring to the concoction. He named it "Jell-O".
Unfortunately Mr. Wait was never able to successfully market his product.
A Le Roy
neighbor, Orator Francis Woodward bought the Jell-O business
for $450. In 1902 Mr. Woodward began an advertising campaign "America's
Most Favorite Dessert" and the product took off. Today, Jell-O
is the largest selling prepared dessert and is known world-wide. Later
Jell-O became a major product for General Foods.
The Jell-O
factory began as the Genesee Pure Foods Company and occupied a factory
on North Street in Le Roy from the 1910s until 1964. In 1964 the Jell-O
factory was closed and manufacturing operations were moved to Delaware.
Lawless Container Corporation used the factory for a number of years.
The building is currently being used as a staging area for paintball
games.
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1899
Jello Ad
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Early
Jello Ads
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1904
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1904
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1908
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1910
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1911
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1912
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1916
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The
Jell-O Girl
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1918
Jell-O Girl
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1920
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1923
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1924
League of Nations
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1924
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"There
was an old woman who lived in a shoe, who had so many children she knew
what to do! She lined them all up for a penny-wise feast - a huge bowl
of Jell-O and one spoon apiece."
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"When
I'm eating Jell-O, I wish I were a zebra ... because then I could paint
my stripes and remind everyone of those six delicious flavors. Now's
the time for
Jell-O" 1955
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When
you're eating Jell-O
You'll wish you were a giraffe
----because Jell-O tastes so
Fruity when it slides down
Your throat
and giraffes
Have longer throats for Jell-O jellies
To slide down!
Next time ask for Jell-O.
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"When
I'm eating Jell-O, I wish I was a Gnu, then when folks ask 'What's new
Gnu?' I'd answer Apple Jell-O!"
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"When
I'm eating Jell-O, I wish I were a lion, because then I could roar for
more of my favorite desert! (Jell-O of course!)"
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"When
I'm eating Jell-O, I wish I were a wildcat, because I'm wild...simply
wild, about that wonderful, wonderful flavor! Now's the time for
Jell-O" 1955
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"The
King and Queen might eat thereof
And Noblemen besides"
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Amazing,
Magical Jell-O Dessert
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When
I'm eating Jell-O, I wish I was an elephant...because then I could eat
my favorite dessert by the trunkful! (and Jell-Os so smooth and light
I'd never feel too full!)
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"When
I'm eating Jell-O, I wish I was a leopard...because then everyone would
see that Jell-O is delicious..Jell-O..really hits the spot"
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"When
I'm eating Jell-O, I wish I were a yak. I'd yak, yak, yak about those
six delicious flavors! Now is the time for Jell-O"
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"When
I'm eating Jell-O, I wish I were a sailfish. Zoom! I would sail into
those extra helpings! Now is the time for Jell-O"
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"When
I'm eating Jell-O, I wish I were a rooster ...because then I could crow
from dawn to dusk about my favorite dessert! Now is the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a hippo ...because then I could take
even bigger mouthfuls of my favorite dessert! Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a kangaroo ...because then I'd have
a nice big pocket for all the money that thrifty Jell-O saves us! Now's
the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a mountain goat...because I'd eat mountains
and mountains of my favorite dessert! Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a mule ...because then nobody would
be surprised if I stubbornly refused to eat anything ... anything but
delicious Jell-O, that is. Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were an octopus ...because then I'd be able
to enjoy all six delcious flavors at once. Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a pelican ...because then I could show
everyone how Jell-O fills the bill when it comes to delicious desserts!
Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a rabbit...because then I could enjoy
my favorite vegetables in a glamorous Jell-O Salad! Now's the time for
Jell-O"
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"When
I'm eating Jell-O I wish I were a reindeer ... because then I could
dress up like a Christmas tree and spread good cheer in six delicious
flavors. Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a seal ...because then I could flap
my flippers for that wonderful, wonderful dessert! Jell-O! Jell-O! Now's
the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a squirrel ...because I'm simply nuts
about those delicious desserts! Now's the time for Jell-O"
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Jell-O
Museum - Le Roy
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"When
I'm eating Jell-O I wish I were a turtle ...because then I could show
folks how quick Jell-O is to fix. (You can be as slow as a turtle and
still turn out magnificent desserts in no time!) Now's the time for
Jell-O"
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"When
I'm eating Jell-O I wish I were a whale ... because then I'd be able
to eat the most Jell-O in the whole world (and Jell-O's such a whale
of a buy!) Now's the time for Jell-O"
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"When
I'm eating Jell-O I wish I were a peacock
...because then everyone could see how proud
I am to turn out such gay desserts for so little! Now's the time for
Jell-O"
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"When
I'm eating Jell-O I wish I was a polar bear. Man what a cool dessert!
Now's the time for Jell-O"
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Another
view of the Jell-O Museum
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